While the most popular digital cameras are made by Canon and Nikon, film cameras popularity is influenced most by the toy camera movement, often referred to as lomography. It’s a low-tech revolution that has overtaken film photography by storm.
Throughout the 20th century artists have continued to paint and draw despite the fact much that what they produce can be represented easily in a photograph. Film photographers and lomographers appreciate film’s beauty so they shoot, develop and print their photos just as people have painted and will continue to do so in the future. For many lomographers, there is an added bonus to the process of creating a film image with a lomo camera—many of the cameras used for the art look like toys. The bright-colors of the plastic and the simplicity of the machine make them feel like toys. Toys, including lomo cameras and film, have made their way into stores where young people shop for clothing and accessories.
The most popular Lomo cameras include the Holga and the Diana F+.
The basic Holga medium format models include 120 GN (with hot shoe) and 120 CFN (built-in flash). Other models include a twin-reflex camera, a pinhole camera, black corner model (vignettes the image) and stereo model (twin lens camera that captures two images at once to produce a 3-D image). Holga recently came out with a 35 mm version, the Holga 135. All cameras range in price from $50-100. The Diana F+, a medium format camera and the Diana Mini, a 35 mm camera, are retro, middle-of-last-century throwbacks that are plastic and have a variety of optional accessories. Diana kits are $240. They include lenses of the following focal lengths: 20mm, 38mm, 55mm and 110 mm.