Text and Image Photography

New Images Photography

Sex Life of the Date

Shields Date Garden billboard is a play on the word date.

Using a play on the word date, the Shields Date Garden lures tourists on Highway 111 in Indio into their parking lot. When you enter the store, you do see a theater in the back, which runs the movie that gives information about the date in the Coachella Valley. The movie points out that in order to bear dates, the male date tree’s pollen must get to the female’s flowers. The wind usually does this; however, on date farms, the farmers do it, hence the human-assisted sex life of a date. Only the female trees produce the fruit.

Text is number one in it’s ability to get drivers off the road. It’s got to be big, bright, colorful and, as you can see here, occasionally filled with double double entendres.

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